Max Godsil Writer Creative Director
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Orange County
coastal Water Protection
"coastal cocktails"
PSA & Ambient

Context: Orange county residents were simply unaware that  the chemicals, pesticides and even nitrate-heavy fertilizers can go directly into the ocean via Storm drains. 

Insight: People in california are passionate about their health and the environment. heck, we're all "label readers."  

IDEA: let's take a look at the ingredients we're putting in the ocean. After all, When it gets in the ocean, it gets in you. 

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integrated campaign utilized broadcast, outdoor and ambient in local restaurants. 

team: max Godsil cw/CD. Robert Prins: CD/AD. ARnie presiado: AD. 

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