Max Godsil Writer Creative Director
coastal Water Protection
PSA & Ambient
Context: Orange county residents were simply unaware that the chemicals, pesticides and even nitrate-heavy fertilizers can go directly into the ocean via Storm drains.
Insight: People in california are passionate about their health and the environment. heck, we're all "label readers."
IDEA: let's take a look at the ingredients we're putting in the ocean. After all, When it gets in the ocean, it gets in you.
integrated campaign utilized broadcast, outdoor and ambient in local restaurants.
team: max Godsil cw/CD. Robert Prins: CD/AD. ARnie presiado: AD.
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