Max Godsil Writer Creative Director
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Experience is the thing of supreme value.
                  - Henry Ford.


No amount of market research about runners could substitute for mile 23 of the LA Marathon.

Launching the world’s first online wedding registry was deeply informed by my romance with Tracey, the woman who became my wife. 

Writing about loans, finance and insurance got a lot easier after I’d bought and sold a home.

I don’t think I could write about chronic disease without leveraging my childhood experience as an asthmatic.  (To feel gratitude for every breath.)

“Dad’s 6th Sense” came right out of knowing what it means to value someone else’s life more than your own.
​
Writing award-winning radio for the Washington state lottery - well, okay.
I haven’t won the lottery yet. But the way I see it, I’m the luckiest guy I know. Because ...

 I’ve worked at these fine places. With the following clients.

Merkley+Partners/NYC 
        Mercedes-Benz, Astra-Zeneca, Novartis, Florida's Natural
Innocean USA
         Hyundai
Deutsch/LA 
          Volkswagen, Anthem Blue Cross
Saatchi&Saatchi/LA 
           Toyota 

Vitro/San Diego
           Yamaha, Asics, Taylor Guitars

BBDO/LA
           Apple, Northrop Grumman, AT&T

Borders, Perrin & Norrander/Seattle
           Washington State Lottery, US Bank


Highlights

Top Automotive Spot of the Super Bowl (twice)
Top Ten in Super Bowl (4 Times)

Only Vegetarian at the Daytona 500 (once)
Launch campaign for Mercedes-Benz EVs
Launch of Astra-Zeneca Calquence "Direct Your Life" Campaign

9/11 Foundation Campaign 
Toyota Prius Launch
Co-creating song w Flaming Lips that reached #2 on viral download charts
Bass player in Seattle's least successful band
One Show Best Automotive Campaign

Triplet Dad 
Growing Creative Dept. and Client Roster of Innocean USA
Florida's Natural  - "All Kinds of Goodness"  
Mercedes-Benz Sprinter - Vanloads of work. 


to be continued ... 


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