Problem: Hyundai is not top-of-mind when you think performance.
Solution: We frame our turbo creds in terms of an human insight.
Truth: No one likes to get stuck behind a slow moving vehicle.
Idea: It's just better to be out front.
Enjoy. Oh, and afterward, check out the YouTube videos from William Tapley, aka "The Third Eagle of Apocalypse, Prophet of the End Times." He meticulously unpacks this Super Bowl Commercial and catches nearly every hidden subliminal message we put in there. (wink.)