Max Godsil Writer Creative Director
Hyundai Super Bowl
: How do we get people to fall in love with the upstart Hyundai brand when half of america is still saying it wrong?
: Tell human, relatable stories with a laser focused product benefit. in this case, the elantra had safety features only available on luxury cars.
: Truth is, We all get distracted.
: Welcome to Ryanville, where distractions are everywhere.
: Max Godsil cw/CD. Shane Diver AD/CD.
(Below, are some out-takes from the shoot that we riffed for social. enjoy.)
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