Problem: How do we get people to fall in love with the upstart Hyundai brand when half of america is still saying it wrong? 

Solution: Tell human, relatable stories with a laser focused  product benefit. in this case, the elantra had safety features only available on luxury cars.  

INSIGHT: Truth is, We all get distracted. 

IDEA: Welcome to Ryanville, where distractions are everywhere.

Team: Max Godsil cw/CD. Shane Diver AD/CD. 

(Below, are some out-takes from the shoot that we riffed for social. enjoy.)