Everyone from Seattle to Walla Walla has not only seen the PEMCO "Northwest Profiles" campaign, They recognize themselves and their neighbors in it and have helped co-create it through user-generated profiles (some of which are really great). This campaign is a joy to spend time with and I invite you to do so. 
-- Signed, Northwest Ex-Pat, Profile #1244

CLICK THROUGH TO werealotlikeyou.com For COMPLETE CAMPAIGN

Please note: We started this campaign in 2007 - it's still going. I can neither be blamed nor take entire credit for all the work that's been done since then - but the fact that it's taken on so much momentum counts for something.  The initial radio were probably my favorite executions. Check out "Greenlake Powerwalkers," "Walla Walla Wine Wine Woman Woman" & "Marymoor Off-Leash Dog Lady."

Here are a couple images from werealotlikeyou.com with one of my favorite profiles: 
"Accidental Tech Millionaire."

So true.  

AND WHEN YOU CLICK, YOU GET ALL THE INFO AND A MENU OF THINGS TO CHOOSE FROM, IE, SEE THE TVC, HEAR THE RADIO, SEND AN E-CARD, ORDER A T-SHIRT, WRITE YOUR OWN PROFILE. 

WE POPULATED THIS CAMPAIGN WITH NW CHARACTERS, FRIENDS, AUNTS, HIGH SCHOOL CRUSHES, ETC. 

WE actually made coffee cups
for the campaign. #fan merch! 
Love this kind of stuff.   

I made this latte for my wife. I make a mean latte. 
I was a barista in a former incarnation. 

Now It occurs to me I'm sort of a seattle cliche. Teenage 'Grunge' Musician ... Barista ....

Now I'm just depressing myself,
which is another seattle cliche. But no big.  

My self-aware knowing gen-x humor will save me. 
(Wink.) 

Oh, and how about a pack of "northwest profiles" trading cards, complete with stale Pemco insurance brand Gum!?

you've got to be kidding. 
Count me in.

And finally, This was one of our first TV spots: "Obsessive-compulsive Recycler" -- we had to change the title later because another NW Type "litigious Uptight Humorless PC Letter writer" took exception to our use of the term "obsessive compulsive."  

But I'm showing it to you ... and now I'm going to go wash my dirty hands. Again. And again.