Problem: Mercedes needs to maintain their rightful leadership position amongst an onslaught by mercedes-ish competition. 

Insight: Sure, Mercedes-Benz Invented the car. But that wouldn't mean a damn thing if they hadn't spent every moment of the last 132 years re-inventing every aspect of the automotive experience.  

IDEA: With an epic visual analogy, we demonstrate how Mercedes-Benz quite literally never stops re-engineering the C-Class. 

The C-Class is the best-selling luxury sedan in America. Still, the engineers of Mercedes-Benz never rest on their laurels. 
With an epic visual analogy, we demonstrate how Mercedes-Benz quite literally never stops re-engineering the C-Class.