WHEN MERCEDES-BENZ MOVED THEIR HQ TO ATLANTA, THEY WANTED TO MAKE SURE THEIR POSITIVE IMPACT WENT BEYOND THE NFL'S MOST INNOVATIVE AND LUXURIOUS STADIUM (WHICH IS UNBELIEVABLE, BTW). SO THEY INVESTED TIME AND MONEY IN GRASSROOTS ORGANIZATIONS IN ATLANTA - PRIMARILY ON THE STADIUM-ADJACENT WESTSIDE, WHERE 42% OF THE HOUSEHOLDS LIVE IN POVERTY. IN THIS CAMPAIGN WE TALKED TO BIKE SHOP OWNERS WHO STOPPED GANGS, CIVIL RIGHTS LEADERS WHO WALKED WITH MLK, A DOUBLE AMPUTEE IRONMAN TRIATHLETE AND EVEN A COUPLE OF NFL ALL-STARS. (ABOVE IS THE ANTHEM IN GLORIOUS HD; BELOW ARE A COUPLE OF THE PROFILE VIDEOS WHERE PEOPLE GET TO TELL THEIR STORIES.) 

OCCASIONALLY ONE GETS A PROJECT THAT JUST MAKES YOU FEEL GOOD ABOUT PEOPLE - THAT YOU'D DO FOR FREE. THIS WAS ONE OF THEM.  SUPER INSPIRING PEOPLE AND TEAM. CD/AD: BRIAN HALL - CD/CW: MAX GODSIL - PRODUCER: SCOTT MUSHINSKIE  DIRECTOR: HENRY CORA