Context: No one knows that Hyundai makes great cars, less a luxury car. 

Solution: Stake out new, distinctly human space in the upscale market. Show that we care about the same stuff you do. 

Insight: After all, Luxury buyers are people, too. They have jobs, kids and a budget. And In fact, a lot of them are dads.  

Idea: Can a car Have the same sixth sense for safety that dad has?

team: cW/CD: Max Godsil AD/CD: Robert Prins Cw: Jimbo Embry

This Hyundai commercial created for the launch of the Genesis was the top-rated automotive commercial for the year according to Super Bowl voters and the One Show. It also seemingly jumpstarted a minitrend of "Dadvertising." Side note: the track "Count on Me' is by Bruno Mars, who was also the Super Bowl half-time performer that year, which gave us an extra push.