Any hybrid can take you far. But for how long? In this global launch commercial for the Hyundai Sonata Hybrid, we discover that there's only one hybrid that has a 10-year/100,000 warranty. Spoiler alert! It's the Hyundai Sonata. This spot is set to run in markets around the world. Director: Mark Toia. Production: Harry Lowell. Creatives: Max Godsil, Aisha Hakim, Matt League.
Below is the "making of" video for our commercial. It was shot by the son of the director, Jordan Toia, a good film-maker in his own right. I think it will be of interest to all, but production geeks will enjoy the fact that we didn't take the real car to very many of our locations, thus the tracking markers on the locally-sourced vehicles - which were then used in post production to match with 3D animated models of the new Sonata Hybrid. Sort of like Jurassic World, but with less screaming and better highway mpg.