I've been kinda keeping this on the down-low, but I just returned from a round the world journey, shooting a commercial for the Hyundai Sonata Hybrid for Hyundai Global. The idea is encapsulated in the voice over, more or less:
Any hybrid can take you far. But for how long? Only one hybrid has a 10-year, 100,000 mile warranty. Do the math, and that's 4 times around the earth.
In order, we visited Sydney, Australia ... Queenstown, New Zealand, came back to the states briefly to shoot near the Arizona/California/Mexico border (576 miles round-trip from my home, I just calculated my mileage expenses) drove back, jumped on a plane to New York, shot the Brooklyn Bridge with the Manhattan skyline in the background at dawn, ate some food, took a run in Central Park, hopped on a plane to Rome and then finished up in Dubai.
Exhausting. Amazing. Life-changing? I'm not sure. Life-enhancing, that's certain. What we do as a business can be so stressful and crazy sometimes, but I'm really grateful for the life experiences I've had, the travel I've done, and the incredibly creative people I've had the opportunity to work with, everywhere.
I had nothing to do with this, really. Other than I'm helping making it happen. Creative Directoring runs the gamut from "Coach" to "Setting the Direction" to basically doing it and having people support you. In this case, I'm a cheerleader. Yay Kiran Koshy. We're also going to do some posters which I think will be really strong.