Max Godsil Writer Creative Director
Oscar, Hyundai & wes
Marketing issue: HOW DO WE BREAK THROUGH THE UNFAMILIARITY AND INDIFFERENCE TO CONNECT WITH OUR AUDIENCE? I MEAN, WHAT IS A HYUNDAI AZERA ANYWAY?
Solution: ON THE NIGHT WHEN THE STARS ARE ROLLING UP TO THE RED CARPET, ACT LIKE YOU'VE BEEN THERE BEFORE. EMBRACE YOUR IDENTITY AS AN INDEPENDENT AND DO SOMETHING PEOPLE WILL TALK ABOUT.
INsight: OUR CARS REALLY ARE A PART OF our FAMILY.
Idea: Let's get wes anderson to Direct some very short "Family" films about how the tech in the azera helps us connect (OR alternately, DISCONNECT.)
Team: gCDS: Max Godsil/Robert Prins cw: Kevin Samuels (dad) cw: Steve O'brien AD: Tom Gibson (talk to our car)
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