Mercedes-Benz is one of three perennial title sponsors for the Masters Golf Tournament - sort of the Super Bowl for the PGA? I dunno. Apparently, it's a big deal in the world of golf. At any rate, each year we create a brand campaign - 3% sell, 97% philosophy. It's fun to work on something without a lease deal at the end. 
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The Green Jacket-Worthy Foursome on this:
GCD: Greg Wells
GCD: Drummond Berman
ACD/AD: Gabi Hastings
GCD/CW: Max Godsil