Mercedes-Benz is one of three perennial title sponsors for the Masters Golf Tournament - sort of the Super Bowl for the PGA? I dunno. Apparently, it's a big deal in the world of golf. At any rate, each year we create a brand campaign - 3% sell, 97% philosophy. It's fun to work on something without a lease deal at the end. 
The Green Jacket-Worthy Foursome on this:
CDs: Greg Wells and Drummond Berman.
AD: Gabi Hastings.
CW: Max Godsil.