Max Godsil Writer Creative Director
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Problem: Mercedes is seen as playing catching up in the ev segment. 

solution: let the world know we're Quietly going about the business of creating a sustainable business model, from manufacturing to distribution to a full line of Ev vehicles. 

Insight: People don't want another loud, grandiose Pr Statement. 

IDEA: Maybe the biggest impact we can make, is to leave no trace at all. 

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