OUR CLIENT WANTED TO DO SOMETHING UNTRADITIONAL - SOMETHING MORE THAN A TV SPOT. WE ENTHUSIASTICALLY TOOK UP THE CHALLENGE.
background: Mercedes-Benz Sprinters have become the official unofficial vehicle of the #vanlife movement. They are a blank canvas for adventurers and entrepreneurs. So the intent of "Sprinterlabs" was to collab with high-profile brands and creative partners to push the boundaries of what's possible with customizing a van.
Our first project: a mobile podcast studio for Espn to follow the College football season. Broadcast ready & tailgate friendly, we documented the making of from brainstorm to reveal in the four "making Of" videos below.
bonus content!, here's Jen lada interviewing Tim Tebow in the van – the first gameday podcast of the season.