Problem: How do we get people to fall in love with the upstart Hyundai brand when half of america is still saying it wrong?
Solution: Tell human, relatable stories with a laser focused product benefit. in this case, the elantra had safety features only available on luxury cars.
INSIGHT: Truth is, We all get distracted.
IDEA: Welcome to Ryanville, where distractions are everywhere.
Team: Max Godsil cw/CD. Shane Diver AD/CD.
(Below, are some out-takes from the shoot that we riffed for social. enjoy.)