This was part of our rebranding efforts. in a compound sentence, we Took their established strategy - "we're different, we're farmer-owned, unlike the big soda pop companies" and gave it a heartfelt and homemade Makeover. Thanks to our clients, the work has an engaging quirky vibe that makes it, Idk ... "different"!
I hope you come away from this work liking these people and their farmer-owned co-op as much as i do. they're as 100% real and refreshing as, well, a glass of Oj.