The second thing is that if you aren't interesting, smart, self-aware, different and most of all likable, people won't want to hang out with you for any length of time.
I know. Deep, right?
Lastly, I do think we adfolk share some responsibility as co-creators of today's media onslaught, and when I say I try to bring out what's best in a company, I think it follows then that what we're doing should bring out what's best in people. So I don't stoop to cheap and try to keep it positive, respectful and showcase people and their foibles in a somewhat redemptive light.
I think you'll see this reflected in the work that I've helped create. That it's always sincere, human, intelligent, insightful and a true representation of what's most compelling about the company and product.
Thanks for reading this buzzword-free rant. Talk soon, -- Max