GCD/CW: Max Godsil. CD/AD: Brian Hall.
This year, we ran five print ads in the 2017 Masters Tournament Program. This fine advertisement kicked off the campaign with an inside cover placement. Upon receiving the program I realized only too late that something was missing: For crying out loud, we forgot the sheet metal.
GCD/CW: Max Godsil. CD/AD: Brian Hall.
It's always rewarding when you can inject a little bit of your own philosophy into the wickedly self-serving modern media onslaught. And maybe help remind people that Mercedes-Benz vehicles aren't just for the Kardashians. CW/GCD: Me. AD/CD: Brian Hall.
we spent December in Catalonia and Andorra shooting the very handsome GLC Coupe, and its ...what? Its parents? Maybe it was a bit like 'family vacation' in some ways. At any rate, fun was had by all despite the logistical challenges.
CD/AD: Brian Hall
CD/CW: Max Godsil
Director: Marc Forster
DP: Callan Green
So I was perusing instagram last night and I came across a Finish Line post with #shoessofresh hashtag, which means that the integrated, cross-platform campaign that we pitched and won the Finish Line account with is now a living, breathing, integrating, cross-platforming entity. Thanks to Shane "The Human Blowtorch" Diver and everyone at Innocean for bringing the idea to life and bringing it home. Click and see the extended launch vid.
Update, Shane called from his new job (not in Orange County) to say that this campaign had won best of show in the OC Addys. Which isn't quite as huge of an honor as say, being cast in the Real Housewives of Orange County, but close. I mean if only because there are more telegenic housewives creating mondo drama in Orange County CA than there are advertising agencies, so you gotta take into consideration that there is a lot more competition to be a real housewife of Orange County. Anyway, here's the credit page. Note down at the bottom they refer to us as professionals. Sniff! I'm so overwhelmed. I've never been called professional before. I'd like to thank all of the real people, housewives and otherwise, in the OC who helped make this campaign a reality. Okay, you can go back to whatever you were doing. Move along folks. Fun is over.
Hyundai is set to reveal their new line of 'Prius-killer' alt-fuel vehicles at the New York auto show. There's an electric, hybrid and plug-in hybrid version. It's called the Ioniq (I know, just when you learned to say Hyundai, right?) Anyway, here's a little intro video we shot with Mr. Joe Wright of Sibling/Rivalry. ACD: Kiran Koshy. Writer: Joel Dugar. Art Director: Reed Conway. Cheerleader/CD/Chief Bullet-taker: Me.
Todd Rose is an interesting guy. Didn't really fit in growing up, had a lot of energy, poor impulse control, liked to do stuff like throw rocks at cars and even he didn't know why. (Sigh, I can relate.)
A bit of a juvenile reprobate, and a square peg by his own admission. Needless to say, he didn't do particularly well in school. In fact, he flunked out. And yet now he's on the faculty of Harvard University, a professor of education and applied neuroscience. In his first book, Square Pegs he outlines his own journey and also a way that we can change the educational system to be less "one size fits all" and more customized to each student's personal learning style.
In his new book, The End of Average: How We Succeed In a World That Values Sameness he gets more specific in his plan to move forward. We (myself, Shane Diver, Tricia Ting, Brad Johnson, Chad Saul and Parker Collins of Innocean, among others) created the above video outlining the problem with our current outmoded school system and demonstrate how we can go beyond standardized tests, etc, and even the very notion of average (which, as Todd points out, doesn't really even exist.) Enjoy. Be inspired. Find out more. Because you, of all people, are definitely way past average.
Below, a couple videos from Todd.
I don't really have enough time to watch tv so most of my stories come from real life. This is about my Kid & I driving around in the car. yeah, pretty much.
I've been kinda keeping this on the down-low, but I just returned from a round the world journey, shooting a commercial for the Hyundai Sonata Hybrid for Hyundai Global. The idea is encapsulated in the voice over, more or less:
Any hybrid can take you far. But for how long? Only one hybrid has a 10-year, 100,000 mile warranty. Do the math, and that's 4 times around the earth.
In order, we visited Sydney, Australia ... Queenstown, New Zealand, came back to the states briefly to shoot near the Arizona/California/Mexico border (576 miles round-trip from my home, I just calculated my mileage expenses) drove back, jumped on a plane to New York, shot the Brooklyn Bridge with the Manhattan skyline in the background at dawn, ate some food, took a run in Central Park, hopped on a plane to Rome and then finished up in Dubai.
Exhausting. Amazing. Life-changing? I'm not sure. Life-enhancing, that's certain. What we do as a business can be so stressful and crazy sometimes, but I'm really grateful for the life experiences I've had, the travel I've done, and the incredibly creative people I've had the opportunity to work with, everywhere.